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An editorial home for a lifestyle brand.

A brand site connecting experiences, podcast, journal and store for THRIVERY®, an affiliated brand, designed and engineered by our team.

01 · Project identity

THRIVERY®

  • Affiliated brand
  • Built by our team
Industry
Consumer & lifestyle
Disciplines
Brand site · Commerce
Classification
Affiliated brand; designed and engineered by our team
THRIVERY website homepage
02 · Challenge

A brand larger than its website.

THRIVERY spans experiences, a podcast, a journal and a store. Each had its own audience, and the website needed to hold them together without feeling crowded.

The experience had to feel as considered as the brand itself, on every device.

03 · Strategy

Lead with the editorial voice.

We treated the site as an editorial publication: a strong point of view first, with clear routes into each part of the brand.

Commerce and content sit side by side, so inspiration and action are never more than a step apart.

04 · Design & build

What we made.

Editorial design system

Typography, imagery and layouts that carry the brand's voice.

Content hubs

Podcast, journal and experiences, each with its own clear home.

Integrated store

Products presented within the brand experience.

Responsive craft

Layouts tuned for the phone, where most of the audience arrives.

05 · Delivery

Our role and scope.

  • Brand experience and information architecture
  • Visual design and content structure
  • Engineering, commerce and integrations
  • Launch and ongoing refinement
06 · Results

What changed.

  • Experiences, podcast, journal and store now share one coherent brand home.
  • Visitors move from content to action without leaving the brand experience.
  • The site gives the brand a foundation it can keep publishing on.
07 · Next step

Related work.

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