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One journey from first question to enrollment.

The flagship site for Accumentum's professional certification training, designed, engineered and operated by our team.

01 · Project identity

Accumentum

  • Accumentum venture
  • Built by our team
Industry
Professional education
Disciplines
Web experience · Platform integration
Classification
Owned and operated by Accumentum; designed and engineered by our team
Accumentum homepage with certification training paths
02 · Challenge

Three questions, three places.

Professionals comparing certifications arrive with three questions: is this the right credential for me, how do I pay for it, and what happens next. Each answer lived in a different place.

The business needed every inquiry, registration and payment to reach the team without manual re-entry, while the brand needed to feel credible to individuals and employers alike.

03 · Strategy

Design around the decision.

We organized the site around the buyer's decision, not the course catalog: find the right path, understand funding, then commit.

Rather than bolting on separate tools, we connected the public site directly to the operating platform the team already uses, so a visitor's intent becomes an actionable record the moment they act.

04 · Design & build

What we made.

Decision-led navigation

Course paths, funding guidance and registration are each one clear step away from any page.

Branded checkout

Customers pay inside the Accumentum experience instead of being handed off to an unfamiliar page.

Connected intake

Inquiries and registrations flow straight into the team's CRM, ready for personal follow-up.

Accessible, responsive layouts

Pages are built to work on any device, with readable type and clear focus states.

05 · Delivery

Our role and scope.

  • Information architecture, content structure and page design
  • Front-end and back-end engineering, including payments and form handling
  • Integration with the Accumentum operations CRM and learning platform
  • Ongoing operation, content updates and iterative improvement
06 · Results

What changed.

  • A single branded journey now connects course discovery, funding guidance, registration and payment.
  • Inquiries and registrations arrive in one system, ready for follow-up, rather than scattered across inboxes.
  • The site is operated in-house, so improvements ship continuously instead of waiting for a redesign.
07 · Next step

Related work.

Build something with us.

Share the problem and the ambition. We reply personally to every inquiry.